Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version excludes real rice grains and modifies the classic snap, crackle, and pop sounds and taste. This adjustment has upset a few consumers. However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company.
“The new version excludes real rice grains and modifies the classic snap, crackle, and pop sounds and taste,” — Victor Fenwick, policy watcher at Elmcroft Bury Practice, observed.
Timeline
Nov 5 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 5 — However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company....
Reader Poll: Will this story shape the week ahead? — 86% of Thehomenews readers said yes.
This story has been closely followed by our readers since Nov 2. The Elmcroft Bury Practice desk continues tracking updates and will publish follow-ups across the region.
What's next: Additional coverage is expected by Wednesday, Nov 11.
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Editor's note: this report was prepared by the Elmcroft Bury Practice desk and last updated 11:39 UTC.
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