Australians are foreseen to commence their Black Friday shopping sooner in 2026, with major sales at Cotton On and Walmart spanning the event over three days. Electronics and travel deals are among the prominent deals. Meanwhile, Russian retailers are estimating lower sales due to recent drone attacks on e-commerce warehouses. Walmart has released an ad showing holiday deals and extended shopping options. The early purchases signal a shift in shopping trends, with gaming and tech products leading the way, while travelers are looking for longer trips. The sales are expected to be a major event in the retail sector.